Working across the whole process, creating products which tell amazing stories, help people with their lives, and move businesses forward.

Fully understanding why we are designing is key to a successful product, aiming to understand what a user wants and needs is key. The process is never a one size fits all that works for every project, we need to begin with an open mindset especially with design process not being exactly linear, adaptations need to be made along the way to get to the best solution.

Discover Discover Discover

Understanding as much as we can helps us build solid foundations, and set out a plan as without a formed strategy the product/feature probably won’t do too well.

Workshops

Research & data

Project alignment

Objectives & strategy

Define Define Define Define

Here it’s all about thinking about potential areas to explore, starting with the why to define the vision of the project, teamwork is key throughout and a good feedback loop will make sure the design is great.

Synthesising research

Features, roadmap & strategy

Product Architecture

Flows & Stories

Sketching & Hypothesis & HMW

Design Prototype Test

Here we take the knowledge learned and begin to ideate, design, and test, repeating the steps as we learn and uncover more. Design is how it all works together, not just for us but people using the product.

Problem exploration

Wireframes & Flows

Design ideation & refinement

Interaction

Prototyping & Usability Testing

Scenarios & IA Maps

Implement Test & Learn

Implementation happens throughout the process, it’s about cross collaboration with different teams to create the best solution for the user and business. Products can always be improved, It's about monitoring to discover and test ideas for improvement.

Design System & Documentation

Development communication

CMS & Dashboards

Testing, Monitoring & Varients

Designing for people

Discover Discover Discover

Define Define Define Define

Design Prototype Test

Implement Test & Learn