Back Arrow
Back
Desktop with user interface
ORF • Product Design

Reimagining the universe of news and content

The ORF universe consists of several customer facing product areas from sports and news, to live and demand video and radio.

Project Overview

At Saffron, we were brought on board to work in collaboration with the client-side team responsible for the next phase of their products.

Our challenge was to define and create a better place for day to day users to find content, one of our objectives was to be more user and community focused allowing everyone to feel connected, all while creating experiences that adapt and allow adults and children to find content specific to them, along with much more.

MY ROLE

  • Product Design
  • Discovery & Research
  • Product Definition
  • Product architecture & Flows
  • Interface Design
  • Interaction Design
  • Prototyping & Testing
  • Design System (Early Stage)

Key Products & Features

  • News & Sport
  • Podcast & Radio
  • Live & demand television
  • Kids
  • Culture & Sciences
  • User collections
  • Conversations / Community
part of the product architecture
prototype on screen